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DECA is an association of marketing students with competition at the local, state and international levels in all aspects of business, sales, promotion and marketing. Livermore DECA is one of the largest organizations on the Livermore Campus as well as one of the most active.

GOALS OF DECA

To prepare marketing education students to take their proper places in the business world
To develop leadership characteristics
To develop self-confidence and self-acceptance
To develop a greater understanding of our competitive, free enterprise system
To further develop occupational competencies needed for careers in marketing, management and entrepreneurship
To develop high ethical standards in personal and business relationships
To develop effective international relationships
To develop greater awareness of career opportunities in marketing
To develop greater proficiency in communication
To develop a healthy competitive spirit
To develop social and business etiquette

DECA'S MISSION

DECA's mission is to enhance the co-curricular education of students with interest in marketing, management and entrepreneurship.

DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community experience.

DECA is committed to the advocacy of marketing education and the growth of business and education partnerships.